Set tightly in upper- and lowercase, the heavier weights are youthful and cheeky these same fonts, composed as letterspaced caps, have a mechanical, even austere quality. “Gotham Rounded’s expressive set of styles gives rise to a range of different tones. Drawn, stamped, engraved and routed, these forms are sensitively captured by our new Gotham Rounded family, available in four weights (with italics!) that go from friendly to high-tech to cheeky with ease.”
Similarly unadorned, but at a more intimate size, is the lettering of engineering: the marks on precision instruments, blueprints, stencils and templates.
“Our Gotham typeface, inspired by signs on buildings, celebrates the workmanlike “draftsman’s alphabet” at a monumental scale. And the face has just been extended with the addition of Gotham Rounded. It’s a lovely thing: elegant, practical, versatile, modern.
Gotham typeface in alphabet medium plus#
Four different widths in a range of weights, plus deep character sets, extended language support, and versions for different media, combine to make Gotham a powerful and indispensable design. Therefore, and without losing perspective on a wider context, we decided to analyse a path rather than specific features. You can use the Gotham HTF Medium to create interesting designs, covers, shop and store name and logos. After being confronted with Gotham typeface, we felt the urge to understand what makes a type trend in this specific case. However, you need to contact the author for commercial use or for any support. As seen up there in the masthead, the cityofsound house typeface is Gotham, by Tobias Frere-Jones. The bold architectural capitals that inspired the iconic Gotham typeface are merely the cornerstone of a versatile family of fonts. Be aware that the Gotham HTF Medium font is free for personal knowledge and use only.
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